Privacy Policy

Introduction:

This privacy policy explains how FUEGO INCORPORATED LTD (“we”, “our”, or “us”) collects, uses, and protects your personal data when you visit our website, purchase our white-label or branded supplements, or interact with us.
We are the “data controller” for the personal information we collect. Our business is registered in England, and we process data in strict accordance with the UK General Data Protection Regulation (UK GDPR).
B2. Information We Collect
We collect and process the following categories of personal data:
  • Identity Data: Your full name, title, and date of birth (to verify you are over 18 for supplement purchases).
  • Contact Data: Delivery address, billing address, email address, and telephone number.
  • Financial Data: Payment card details and bank account information (processed securely through our payment gateways; we do not store raw card details).
  • Transaction Data: Details about payments to and from you, and specific details of products you have purchased from us.
  • Technical Data: Internet Protocol (IP) address, login data, browser type, time zone setting, and device information.
  • Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

 

How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we use your data for the following lawful bases:
  • Performance of a Contract: To process and deliver your supplement orders, manage payments, and handle returns.
  • Legitimate Interests: To improve our website, manage customer relationships, and protect our business from fraud.
  • Consent: To send you direct marketing communications via email or SMS (which you can opt out of at any time).

 

Disclosures of Your Personal Data:

Because we operate an e-commerce model utilizing white-label and branded production, we must share your data with essential third parties to fulfill our services:
  • E-commerce Platform Providers: Platforms hosting our online shop.
  • Fulfilment and Manufacturing Partners: Third-party warehouses or suppliers in England that pack and ship your branded supplements.
  • Delivery Couriers: Shipping services (e.g., Royal Mail, DPD, DHL) to deliver your orders.
  • Payment Processors: Secure payment gateways (e.g., Stripe, PayPal) to process transactions safely.
  • Marketing Platforms: Email and SMS marketing tools to manage communications, subject to your clear consent.

 

Data Security & Retention:

  • Security: We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, altered, or accessed in an unauthorised way.
  • Retention: We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or statutory reporting requirements (typically 6 years for financial transaction data under UK tax law).

Your Legal Rights:

Under the UK GDPR, you have the right to access, rectify, or erase your personal data, object to or restrict its processing, and withdraw consent at any time. To exercise any of these rights, please contact our Data Protection Officer at: info@fuegohq.co.uk. You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO).
 

 

Fuego Family Rewards Club

Effective Date: 20/07/2026

Who We Are

Fuego Incorporated Ltd, we operate the Fuego Family Rewards Club.

If you have any questions about this Privacy Policy or how we use your personal information,

Please contact us:

Business Name: Fuego Incorporated Ltd

Address: 15 Hockley Hill, Birmingham, B18 5AA

Email: info@fuegohq.co.uk

Telephone: 07469589483

 

1. Information We Collect:

When you join our Rewards Club, we may collect:

  • First name
  • Last name
  • Email address
  • Mobile telephone number
  • Birthday (day and month)
  • Postcode
  • Product interests
  • Marketing preferences
  • Date you joined the Rewards Club

 

When you shop with us, we may also record:

  • Purchase history
  • Total spend
  • Rewards points earned
  • Rewards redeemed
  • Visit frequency

 

2. Why We Collect Your Information:

We use your information to:

  • Register you as a Rewards Club member.
  • Award loyalty points and rewards.
  • Send your birthday reward.
  • Provide member-only offers.
  • Improve our products and services.
  • Understand shopping trends.
  • Contact you regarding your membership.

If you have given us permission, we may also send marketing emails or text messages.

 

3. Marketing

We will only send marketing communications where you have agreed to receive them or where permitted by law.

You can unsubscribe from marketing at any time by:

  • Clicking the unsubscribe link in our emails.
  • Replying STOP to marketing text messages where available.
  • Contacting us directly.

Leaving our marketing list does not automatically cancel your Rewards Club membership.

 

4. Legal Basis for Processing:

We process your personal information because:

  • It is necessary to provide your Rewards Club membership.
  • You have given consent for marketing communications where applicable.
  • We have legitimate interests in improving our business and customer experience.

 

5. How We Store Your Information:

Your information is stored securely using trusted business systems which may include:

  • Google Forms
  • Google Sheets
  • Epos Now
  • Mailchimp

Only authorised staff have access to your information.

 

6. How Long We Keep Your Information:

We keep your information while your Rewards Club membership remains active.

If you ask us to close your membership, we will securely delete or anonymise your information

unless we are legally required to keep certain records.

 

7. Sharing Your Information:

We do not sell your personal information.

We only share information with trusted service providers who help us operate the Rewards Club,

Such as:

  • Epos Now
  • Google
  • Mailchimp

These providers process information on our behalf and are required to keep it secure.

 

8. Your Rights:

Under UK data protection law, you have the right to:

  • Access your personal information.
  • Correct inaccurate information.
  • Request deletion of your information.
  • Restrict or object to certain processing.
  • Withdraw marketing consent at any time.
  • Lodge a complaint with the Information Commissioner’s Office (ICO).

 

9. Contact Us:

If you have any questions or wish to exercise your rights, please contact:

Fuego Incorporated Ltd

Email:   info@fuegohq.co.uk

Telephone:   07469589483

Address:  15 Hockley Hill, Birmingham, B18 5AA